The Pink Army

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Powerful stories of women whose courage and determination make Race for Life so special.
Year
Client
Cancer Research UK | The Good Agency

Produced for Cancer Research UK’s Pink Army campaign, this series shines a light on the women whose personal journeys inspire Race for Life. Each story captures the emotional highs and lows of facing cancer — from the moment of diagnosis to rediscovering strength and purpose through running, walking, and fundraising. These films celebrate the shared spirit of the Pink Army: a community bound by resilience, courage, and hope for a future free from cancer.